But in the early days of video, there was just one standard aspect ratio that everyone used. You might need one for a TV commercial, another for an Instagram Reels post, and yet another for your Facebook feed. There are dozens of aspect ratios your video could take. If the second number is larger, your image is vertical. ![]() ![]() If the first number is the largest, you’re dealing with a horizontal image. Usually, it’s written as two numbers separated by a colon. Simply put, aspect ratio is the relation between the width of an image and its height. Without them, the image would need to be stretched or trimmed to fit your TV. Those bars made up for the difference in aspect ratio between a movie theater screen and your home television. The black bars at the top and bottom of the screen might have distracted you. You’ve seen aspect ratio mismatch at work if you’ve ever watched an old movie on a modern TV screen. ![]() Even the most amazing video will underperform if it’s uploaded in the wrong aspect ratio. To create a high-quality video, you need to do more than tell a compelling story.
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